With the mail service holiday on Wednesday delaying the delivery of this week’s newspaper to many of our subscribers, we published a story last week encouraging subscribers to sign-up for the electronic edition, a free bonus provided all paid subscribers.
However, in some respects, the timing of the story was bad. Unknown to us, the company which hosts our electronic edition (often called the e-edition) updated the web site framework Wednesday afternoon with the result that some of our instructions may be a bit confusing.
Last week we told our readers searching for the e-edition’s newspaper pages to look in upper right hand quadrant of the home page for a pdf icon. They were then to click on the pdf icon to gain access to not only the current issue but many back issues of their newspaper.
Last Wednesday afternoon those instructions changed. Instead of looking for the pdf icon, viewers of the home page are to look for the e-edition icon.
For those of us working regularly in the electronic world, the pdf icon was the proper name. After the paper is printed, we convert the layout pages to what is termed pdf files and upload those files to the website. Unless you are familiar with computer-speak, pdf is probably an unknown term. Over time, we believe the e-edition term will be less confusing. We just wish we would have known about the change before we wrote last week’s story.
The website not only provides an opportunity for readers around the world to have timely access to their newspapers, it also provides us with helpful information about what people are reading. For example, we know that last week’s story about the old bridge that allowed Webber road traffic a way across the Republican River was not only our most popular story, it had four times the readers of any other story.
We consider that story to be a home run. It was easy for us to do and popular with our readers.
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